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Cold Storage launches homegrown product line, LOKAL

The launch featured a stellar menu to highlight LOKAL products by none other than Chef Tatung Sarthou

Marco and Morris Qua of Cold Storage with Chef Tatung Sarthou

Cold Storage, a trusted name in the Philippine seafood industry, recently unveiled

LOKAL, their latest product line that redefines Filipino seafood experience. LOKAL reflects Cold Storage's unwavering commitment to delivering premium-quality seafood sourced locally across the Philippines, making export-quality products accessible to all.

Cold Storage Seafood has been a trusted name in the seafood industry for 27 years, providing premium-quality seafood to customers worldwide. With a commitment to excellence and a focus on elevating the quality of its products, Cold Storage is now proud to introduce LOKAL, a line of export-quality seafood sourced locally from various regions across the Philippines.

The new line of products introduces a diverse range of world-class, locally sourced seafood, including Bangus (milkfish), Tilapia, Blue Marlin, Tanigue (king mackerel), Galunggong (mackerel scad), Dalagang Bukid (yellow tail fusilier), Hasa-Hasa (short mackerel), Talakitok (saltwater jack), Bisugo (threadfin bream), as well as unique and premium local seafood such as Pompano (white pomfret), White Shrimp, locally grown Chinese Scallops, Crablets, Lapu-Lapu (grouper), Tuna Belly, and Tuna Panga (Collar/Jowl). These products are sourced from Cold Storage's buying stations in Bacolod and Cebu, guaranteeing a direct and reliable supply chain.

Held at Lore Manila in BGC, at Lore, guests of honors include Filipina celebrity Ms. Janice de Belen, Ms. Gwendolynn Yu, Senior Category Manager of the Metro Retail Group; Ms. Chit Lazaro, Chief Merchandising Officer of the Metro Retail Group; Mr. Kristoffer Lim of RBL Fishing, Mr. Tony Chua and Ms. Vicky Chua of Star Paper Corporation, Ms. Janel Gaisano of Gaisano Mall Cebu, Mr. Peter Gaisano of Gaisano Malls, Ms. Karen Evangelista and Ms. Cristina Dy of Robinsons

Supermarket Corporation, and Dr. Henry Lim Bon Liong of SL Agritech Corporation.

Celebrity chef, award-winning, best-selling author and restaurateur Myke “Chef Tatung'' Sarthou showed the audience how to cook his grandmother’s recipe for Guinataang Pompano using LOKAL products. After the cooking demonstration, everyone enjoyed a four-course gourmet meal prepared by Chef Tatung’s team at Lore Manila.

The dinner started with a mouthwatering Tuna Ceviche (tasty chunks of exquisite tuna with red radish, sweet pomelo, and spiced sukang tuba (cane vinegar) made using Yellowfin Tuna from Mindanao.

The second course was Shrimp with Latik (juicy local shrimps with fermented mustard leaves topped with shrimp-infused toasted coconut curds) made with White Shrimp from Bacolod. This dish reminded me of Ginataang Hipon but on another level with the use of latik which is more visible in desserts than in savory dishes.

The main course was a generous serving of Tilapia Fillets with Tinapa Béarnaise Sauce and Kalkag Rice using Tilapia from Cagayan Province. There was a hint of smokiness that I adored in this dish, and I must admit it went super well with the Kalkag rice!

For dessert, Lore Manila upgraded their signature Inutak (homegrown Taguig classic sticky white rice and ube sticky rice topped with torched salted egg creme) by adding crispy dilis (anchovies) for a sweet and savory touch.

Yours truly with Marco Qua, event host Spanky Enriquez and Pepper Teehankee

With sourcing locations in Bacolod, Cebu, and Manila, Cold Storage collaborates directly with local communities to ensure each catch is processed and frozen on the same day it is harvested.

LOKAL aims to ensure price stability by providing a steady supply of premium local seafood all year round, not just during peak season. This new line also hopes to serve more communities, especially those with remote access to proper frozen seafood.

Through the event, Cold Storage also expressed its continuous dedication to highlighting the synergy of Filipino culture, emphasizing support for local products and elevating Filipino cuisine. By fostering this spirit, the company hopes to encourage Filipinos to explore and embrace the goodness of LOKAL.

Experience LOKAL at selected supermarkets nationwide, or visit Cold Storage at their two flagship branches in Manila, especially for specific orders such as fresh sushi/sashimi:

Banawe Branch

764 Banawe Street, Quezon City

(02) 8571-7711

(02) 8706-6326

0977 267 2778 (Viber)

Operating hours: 9:00am-7:30pm

San Juan Branch

216 Wilson Street, San Juan City

(02) 8571-7711 | (02) 8706-6326

Operating hours: 9:00am-8:00pm

You can also check them out via:

Follow @coldstorageph on Instagram and use the hashtags #LOKALSeafood #LOKALbyColdStorage

Special thanks/credits to Sunny Ku and Nathan Ku of Mastermind Asia for inviting us to this event! 🥳

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